Private healthcare website design
The client is an NHS Trust operating from Plymouth. The main goal for the Trust is to establish a private healthcare website that ties into their marketing strategy: advertising the convenience and comfort of private care service at the same time enjoying the high-quality facilities and expertise of a top-class teaching hospital. We were tasked to create a premium, minimalistic site that will promote ‘buy-in’ to their private health services to enable growth in the sector.
Services included:
User interviews, stakeholder workshops, wireframing, prototyping, design, *development
Architecture
The Information Architecture was defined after running experience workshops and card sorting exercises with multiple audience groups. The outcome of which would be a design specification that balanced design output between the needs of the end-users, internal users, and strategic requirements of the Trust.
website design
“A website that meets all the needs and expectations of our audiences – putting them at the heart of every decision.” We developed a minimalistic, spacious design to achieve that elegant aesthetic. This was a key objective for setting the tone of their private health communications and marketing — allowing them to confidently signpost their audiences to this website. To bring moments of delight to the end-user, we embedded subtle animations that added movement and interest to their content.
